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Million Hearts®’ Live to the Beat (LTTB) national campaign offers practical tools that help encourage communities to take small, achievable steps toward better heart health – including moving more, eating better, and quitting smoking. The campaign’s adaptable messages, readymade assets, and Community Ambassador network make it easy to strengthen chronic disease efforts, expand heart health outreach, and promote tobacco cessation in the Black community.
In this session, participants will see how LTTB can be tailored to reach communities experiencing health disparities. The presenters will highlight real partnership examples, share simple ways to activate campaign tools quickly, and explore opportunities to build on what your team is already doing with community outreach and public communications.
After this webinar, you will be able to:
- Describe the core components of the Live to the Beat (LTTB) campaign.
- Describe ways to integrate LTTB tools to support state or local chronic disease prevention priorities, including tobacco cessation.
- Identify at least one immediate or longer‑term action to leverage the LTTB campaign.
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