When: May 11, 2023 - 10 AM PT | 1 PM ET
Register Here
Organizations today are working harder than ever to obtain a deeper understanding of their residents. Traditional quantitative approaches lack a human component and often tell us “what” but not “why,” and while qualitative methods can get context out of insights, they are slow, limited in scale, and costly.
During this panel, Qualtrics, NACCHO, and local government leaders and innovators will discuss how organizations and public health departments “get into the shoes” of those they are studying to drive equity and surface significant insights, without significant additional effort or cost.
Join us to learn how to bring community voices to life by:
- Quickly and economically building an internal qualitative research program
- Breaking down internal data silos and taking a holistic approach to decision making
- Increasing health equity for affected populations through human-centered design
- Separating insights from noise with built-in analytics powered by AI that analyzes sentence-level topics and sentiment to pull out exactly how respondents feel
Featured speakers:
- Chris McMasters | Chief Information Officer, City of Corona California
- Patricia High | Assistant Director, Ocean County Health Department
- Kimberly Baker | Assistant Professor and Assistant Dean of Practice, University of Texas Health Science Center at Houston
- Will Hudson | Vice President, Public Health Business Development, Qualtrics